This is a note which is clear not merely regarding the application, but additionally through Muzmatch’s advertising promotions.
In October 2018, it established adverts in the London un derground with catchy expressions like “Halal, could it be me personally you are looking for? “
It launched a 2nd campaign in January with likewise tongue-in-cheek taglines.
Younas stated the organization wished to released a message that is positive has also been funny.
“It is a part that, particularly for the Muslim section, does not get portrayed very often, ” he stated. “Unfortunately it is often negative. We wanted to do things a little differently, freshen things up a little. “
He included that the a reaction to the adverts happens to be “overwhelmingly good, ” with lots of attention on Twitter and Instagram.
“clearly there have been a couple of EDL English Defense League, a far-right, Islamophobic organization types whom essentially can’t stand any type of Muslim guide, ” he included. “We had a little bit of that, but that has been 1% regarding the feedback we’d. “
Help from Silicon Valley
And the strategy truly appears to be paying down.
Into the summer time of 2017, Muzmatch ended up being accepted into Silicon Valley-based accelerator Y Combinator, that have supported the kind of Airbnb, Dropbox, and Reddit and offer a community of resources and help for startups — in addition to investment.
“They spend $120,000 for 7% associated with business, ” Younas explained. “13,000 organizations use, 800 are flown off to bay area for an meeting, and 100 are accepted. Continue reading “Halal, could it be me personally you are looking for? “