CUPID s arrow will not usually fly correct, as investors within the Edinburgh-based on line matchmaking services of the same title discovered on September 23rd. Cupid, which runs subscription-based online dating website eg Cupid, UniformDating and LoveBeginsAt, launched ?3m ($4.9m) in pre-tax losses for any six months ending Summer, a growth of 20per cent from past 12 months.
The thing is that Cupid s lovebirds today be seemingly heading someplace else meet up with each other. Even though firm still seems to change one in every 30 singletons seeing its sites into having to pay website subscribers, the number of new registered users has fell. At the end of Summer 2012, Cupid s web sites have 113,000 investing customers; by June 2014, they’d merely 48,000, each one of who will pay the organization just about ?20. Enhanced competitors and an increase in promotion outlay to draw and preserve visitors possess damaged the firm s position, relating to Phil Gripton, the manager. In the 1st 50 % of 2012 Cupid invested 48p on marketing and advertising to attract each brand-new individual across the sites; today it should spend 4 times the maximum amount of. The introduction of specialist online dating web sites for organizations as diverse as wrinklies and clowns have caused it to be problematic for Cupid s main internet sites to make money. Continue reading Free dating services become booming, while subscription web sites wither