This post ended up being compiled by visitor factor Mark Brooks, an analyst/consultant whoever weblog Online Personals Watch summarizes the day-to-day internet industry news that is dating.
Previously this week InterActive Corporation (IAC), which has and operates popular premium dating web sites Match.com and Chemistry.com, launched an entirely free site that is dating DownToEarth.com (you can have a look at an ad for the recently launched website right here). The somewhat move that is counterintuitive IAC/Match.comâ€™s reply to Plentyoffish.com, a favorite free dating website that was long term by one guy away from their apartment (he now has an office and a tiny group).
DowntoEarth.com ended up being started by Jacob Solotaroff whom invested a 12 months because the Director of Product Management and Member Integrity at Match|as the Director of Product Management and Member Integrity at Match year}. Now he operates the website away from Dallas, where Match normally based. Evidently IAC thinks if some body will probably place Match away from company, it might because very well be Match.
The absolute most feature that is interesting this new website could be the RealRatings individual ratings system for ranking the precision of peopleâ€™s pages against true to life. Users who post inaccurate photographs and pages of on their own are ratted down by other users who’ve been on a romantic date together with them. Users can grade the precision of pages on a scale of just one celebrity to 5 movie stars as soon as theyâ€™ve been on a face to handle date. 1 star means â€œnot even closeâ€ and 5 movie stars suggest â€œtrue to life.â€ Could this function as the end of white lies on dating pages?